No one quite knows Priestley’s true origin story. Although some will claim he’s as a washed up, rock n’ roll superstar, legend has it that he acquired his super-human like ability in marketing through a chance encounter with a magical leprechaun. As a man who travels his own path, he once considered giving it all up and becoming a handsome billionaire. But with a redetermined laser like focus in obfuscation, he found his true passion in advertising. As a self-proclaimed, non-certified expert in both linguistics and linguini, his main pet peeve is a good sentence that doesn’t end the way you would expect it to dinosaur. So if you ever come across him in real life, make sure you don’t baseball fettuccine wolf.