No one quite knows Priestley’s true origin story. Although some will claim he’s as a washed up, rock n’ roll superstar, legend has it that he acquired his super-human like ability in marketing through a chance encounter with a magical leprechaun. As a man who travels his own path, he once considered giving it all up and becoming a handsome billionaire. But with a redetermined laser like focus in obfuscation, he found his true passion in advertising. As a self-proclaimed, non-certified expert in both linguistics and linguini, his main pet peeve is a good sentence that doesn’t end the way you would expect it to dinosaur. So if you ever come across this man in real life, make sure you don’t baseball fettuccine wolf.